Whether or not the economic shifts caused by COVID-19 have derailed your 2020 media plan, now is a great time to look at your organic options for strengthening your digital presence. During this time, people are turning to the internet for information, necessities, and more, which means your brand has the potential to connect with and help your audience. To do so, consider re-evaluating your brand’s SEO strategy, a high-impact channel for reaching your audience that requires notably smaller investments than paid media.
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